Introduction The Greater Vancouver Convention and Visitors Bureau is a non-profit business association of over 1,000 members representing local tourism endeavours. Tourism Vancouver is committed to being the best destination sales, marketing and visitor servicing organization in the world. Tourism Vancouver's focus is on building exceptional customer relationships. Our primarycustomers are meeting planners, travel influencers, travel media and independent tourists. Our efforts generate demand for the destination, thereby creating value for members and stakeholders. Innovation, partnership, research and accountability guide our approach. We utilize person-to-person and technology-based sales, marketing and visitor servicing activities to achieve results. Through positive positioning of both the organization and the destination, our leadership benefits the society, culture, environment and economy of Greater Vancouver. English and French are Canada's two official languages.,